CLOUD - VOYANCE
iTunes : http://tiny.cc/zuv2m
3. Carbon Dub
Out now on Exceptional Blue
With a crisp and clear Scandinavian breath of fresh air Cloud unveils his latest three track EP ‘Voyance’. From elegant electronica to full vocal tracks to minimalism there’s very little that’s missing from Cloud’s palette of sounds, and this EP, featuring three stunning recordings, sees this masterful Swedish minimal / electronica producer effortlessly blend together techno, disco and house to make an EP that stands distinctively on its own.
Alex Berg (aka Cloud) has enjoyed recent success working with fellow Gothenburg resident Nils Krogh under the name Genius of Time. They’ve had two acclaimed vinyl-only releases out on Aniara Recordings under the Dutch Clone Label, and one on the Clone’s Royal Oak series (with label mates including Space Dimension Controller, Reggie Dokes, Marco Bernardi and Gerd.) Juno Download said “Rarely though does anything reach out, slap you in the face and grab your attention as much as this.”
Cloud’s first album – Adventure –was an outstanding collection of deceptively simple tracks demonstrating an uncanny knack of combining great vocal tracks with a series of exquisite instrumentals. For his second album Hökarängen Space Program this Gothenberg and occasional Berlin resident shows his influences from fellow Gonkyburgers, Plej, Hird and Andreas Saag and has also been inspired by what he’s heard during his time in Berlin. The result - cool Scandinavian electronic soundscapes with a dash of German minimalism, the occasional vocal and a nodding acquaintance with techno, disco and pop (Swedish division), come together to make an album that embodies the essence of Cloud.. like nothing else.
All of which, not surprisingly brought him a small army of devoted followers and praise from some of the bigger names further up the ladder, Tom Middleton, Jimpster and Prins Thomas being but three of them
Each of these tracks is carefully and expertly crafted, demonstrating that what is seemingly simple can be, in the right hands, devastatingly effective.
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