I was the DP for this commercial for Famous Footwear alongside director Loni Peristere and the incredible folks at Zoic Studios in LA. This is the 60 second cut. The spot was shot over two nights in Vancouver, Canada with a Phantom HD Gold, at 600 frames per second, with Cooke S4 primes at f 2.0 with 250,000 Watts of light. Motion control was used to do multiple shots with different focus points. The shutter angle was 360º (359º to be exact) at 2048X1080 and the iso was set to 640 if I remember correctly. This shoot was a blast and I owe the camera team and G&E a tremendous thanks - especially to the incredible focus puller Cam Hayduk and my buddy and gaffer Mark Lindsay. Check out my blog for behind the scenes footage of this project.
onnecting with loved ones during the holiday season shines in ”Frozen Moments” a new spot for Famous Footwear directed by Loni Persitere for agency Campbell Mithun featuring visual effects by Zoic Studios.
The commercial is about a young woman who is reacquainted with the love of her life during the holidays.
“The ideal situation for a director is to have a creative team that is willing to do what it takes to lead advertising with an emotional center that drives the brand,” says Director Loni Peristere. “‘Frozen Moments’ was one of those projects, and it was a true pleasure to make. I am extremely happy with this short emotional film about families and the holidays.”
To capture the true essence of the season, a quaint neighborhood community outside of Vancouver, BC was transformed to a winter wonderland in the middle of summer.
“My favorite part of the shoot,” notes Peristere, “was seeing the actual neighbors on the street, mystified by the miracle that only film production can make. Their homes and street transformed into a winter wonderland. It was amazing.”
Agency: Campbell Mithun
Creative Director: Robert Clifton Jr.
Art Director: Andy Anema
Copywriter: Bill Johnson
Producer: Alex Colvin:
Production/Effects: Zoic Studios
EP: Erik Even
Producer: Ian Unterreiner
Director: Loni Peristere
VFX Supervisor: Leslie Ekker
Storyboard Artist: Dylan Ekren
Previs: Michael Cliett & Mark Shimer
Editor: Brett Nicoletti
Lead Flame: Chris Irving
Lead Compositor: John Cornejo
Compositing: Nathan Matsuda & Jessica Amzoll
CG Supervisor: Any Wilkoff
Roto/Paint: Jessica Amzoll, Todd Groves, Christina Boice